List of 18 BEST Email Marketing Software to Use in 2023

How to grow your business? How to generate more leads? Use different marketing strategies! A well-planned marketing strategy is key to growing your business within no time.

Although there are a lot of different and trendy marketing tools being developed over the years, there is one marketing tool that has been around for decades. This popular marketing method is termed to be ‘Email Marketing’.

It is a popular and simple way to grow your business at an affordable price. Each email subscriber is a real person it’s time to treat them like one. All you will need is to use the best email marketing software and an email automation tool.

These email tools are designed to help you create and send compelling email campaigns with ease and bring customers in with signup forms that automatically fit into any space on your site, social, or blogging platform.

It might sound like a simple option to go for but there are more than 400 tools or software to choose from. This makes choosing the best software, a daunting task. The aim of all these tools is similar, but each of them comes with different features.

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Numerous tools offer amazing services at cheaper prices. If you are looking for social management and an email marketing solution, then here is a list of some of the best email marketing tools to go for:

List of 18 Best Email Marketing Software in 2023:

Moosend Email Marketing Tool

1. Moosend:

Moosend is a feature-rich email marketing tool with an award-winning user experience and cutting-edge automation platform. Try Moosend for free and see your revenue grow.

You can effortlessly manage various email campaigns and mailing lists with Moosend, as well as build and deliver visually appealing, create attractive landing pages, and responsive emails using the default editor.

You’ll also gain free access to amazing newsletter templates that will help you save time while writing your emails. Easily manage and prune your mailing lists no technical skills are required.

Visit Moosend Official Website

Hubspot Email Marketing Tool

2. HubSpot Email Marketing:

HubSpot is one of the best free email marketing tools available in the market. It is an automated email marketing platform designed specifically for small businesses. From sending emails promoting your products to thanking your customers, you can do it all with the help of HubSpot.

The marketing tools are free to use and come with customization features that will let you design the templates for the emails by yourself. This tool also has native integration with the other HubSpot marketing tools. You can create reports, and contacts and track emails with ease.

Personalize your email marketing strategy with Hubspot. Send emails to specific contacts in your CRM. Leverage smart content to build personalized emails. Use the library of templates to create attractive emails without designing skills.

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Optimize your email to ensure they are engaging your customers with A/B testing. And by using your CRM and email together, you can create personalized nurturing paths that turn leads into customers. Get started for free and send better emails with HubSpot.

Visit Hubspot Official Website

Mail Chimp Email Marketing Software

3. Mailchimp:

Mailchimp is supposed to be termed the ‘King’ of email marketing software that will provide users with free plans with commendable features. You can also see the customer’s insights and optimize your marketing strategies as per the effective results.

You can create your own newsletters using images, different tools, and other files as well as store them for quick access. From cart reminders to thank you emails, do it all with Mailchimp. Design a pop-up signup form that can be embedded on any website and grow your email list.

Find more customers, engage them with attractive emails, boost your brand, and do it more with Mailchimp mail software. Send the right email to the right person at the right time with Mailchimp’s free marketing automation tool.

Visit Mailchimp Official Website

Sender Best Email Marketing Tool

4. Sender:

The sender is another amazing email marketing software tool that will allow you to customize your newsletters. You can choose from the several templates and then add your own elements to give it a creative personal touch.

You can also customize the newsletters to each recipient and then track all the emails with ease. The sender also comes with robust analytics that will let you track the progress of your marketing and have access to the entire report with a single tap.

With the free version of Sender, you will get more than 2000 subscribers, send 15000 emails monthly, and more. create beautiful newsletters, and easy integration plugins, send push message notifications and access all the options including automation software.

Visit Sender Official Website

ActiveCampaign Free Email Marketing

5. ActiveCampaign:

ActiveCampaign is another popular email marketing tool that has thousands of active customers on a daily basis. ActiveCampaign helps you engage with valuable leads who are looking to connect with your business or current customers who need support.

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ActiveCampaign allows you to design your newsletters, and even provide a site messaging feature. It has an automation builder that is a visual canvas for automated marketing. Upload a number of photos for your marketing campaigns.

You can create incredible yet powerful email automation sequences and then import them with ease. You can keep a track of your sales, connect with your customers and automate emails on a single platform. Connect your Active Campaign to your favorite application.

Visit ActiveCampaign Official Website

Benchmark Best Newsletter Platforms

6. Benchmark:

With an easy-to-use interface, Benchmark is an ideal e-mail marketing tool that is well-designed for small businesses. It offers a wide range of services at an affordable price and has a unique design. It gives you a smarter way to engage with your existing or new customers.

Benchmark helps businesses thrive with online sales and marketing solutions that are powerfully simple and simply powerful. It will give you an amazing user experience and give a report of all the data of your customers with regard to sending emails.

It has more than 1500 integrations, survey or poll features along with a visual email builder. If you want to send the email out immediately it can take up to 10 minutes or you may also schedule your campaign for one of the next 365 days in advance with a scheduled delivery feature.

Visit Benchmark Official Website

Notify Visitors Email Software

7. NotifyVisitors:

NotifyVisitors is an email marketing software that drastically improves the email outreach process. It enables businesses to engage with their customers in a more efficient and effective manner with automated email sequences, subscriber list segmentation, and email personalization tools.

With its user-friendly platform and robust features like powerful email automation, and real-time analytics. NotifyVisitors allows for an optimal email marketing experience across all industries by offering a drag-and-drop content editor.

Visit NotifyVisitors Official Website

Sendinblue Best Email Automation Platform

8. Sendinblue:

Email marketing is the most efficient way to get the job done so shouldn’t you choose the best tool you can trust to grow your business? Sendinblue is considered to be one of the best email transaction marketing services and provides you with an amazing email automation product.

Sendinblue is an all-in-one digital marketing platform not only you can create mobile-friendly emails in flash marketing automation but text message campaigns are easy too.

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Sendinblue has better deliverability rates, will let you have access to regular customer surveys, and also has a live chat feature. From sign-up forms to Facebook ads, you can do it all with Sendinblue.

Visit Sendinblue Official Website

Omnisend Top Email Marketing Tools

9. Omnisend:

Omnisend has gained immense popularity in recent years as it became a leading email marketing software tool for a wide range of e-commerce stores. It will allow small businesses and e-commerce stores to control their marketing across different channels.

It helps you make your marketing strategy relevant and effective by sending the right email to the right people. It Omnisend omnichannel tools for sales-oriented marketers that have outgrown the common e-mail marketing platforms.

It has native integrations with almost all social media platforms, and provides the best-automated e-mail marketing services along with SMS and pushes notifications. It provides discount codes, transaction emails, and sign-up forms at a cheaper price.

Visit Omnisend Official Website

SendPulse Free Newsletter Aoftware

10. SendPulse:

SendPulse is the most effective and convenient email marketing tool. A multi-marketing channel, SendPulse is considered to have some of the most popular services. With unique templates to choose from and an easy-to-use editor, you can do it all with the help of SendPulse.

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In Send Pulse you can easily import, edit and make new eye-catching email templates. You can customize emails and schedule them as per your desire. You will also have access to the analytic reports of your regular customers.

You can review detailed information on each newsletter you can check the number of delivered emails, your open rate, click-through rate, etc. Create your account and send the first 2,500 emails to your subscribers for free.

Visit SendPulse Official Website

Mailjet Free Newsletter Tools

11. Mailjet:

Mailjet is an excellent email service provider with a simple marketing automation tool that allows users to easily manage all email settings. You can easily use the drag-and-drop email builder tool, you don’t need to know any HTML or coding knowledge for creating a business email.

Mailjet comes with collaborative tools and interesting features for easy automation of email marketing. You can also build your own marketing strategy for your business and grow within no time. You can design your own responsive emails, and use templates to create fun newsletters.

You can also add content, promote your products, and analyze your marketing strategy with ease. With MailJet, you can manage your mailing list from a single dashboard. Visit Mailjet, create an account and start sending amazing automated emails.

Visit Mailjet Official Website

MailerLite Free Automation Tools

12. MailerLite:

MailerLite is another amazing free e-mail marketing tool that has a landing page builder and then uses an editor to design the newsletters or automate the emails by itself.

From the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

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With Mailerlite software you can add very effective newsletter automation to your online business, not only that but whenever any user buys a product they will get personalized newsletters with a thank you message.

Visit MailerLite Official Website

Constant Contact Email Automation Tools

13. Constant Contact:

Constant Contact is a powerful tool that helps you develop and maintain good relationships with your customers and increase your sales revenue at a very low cost.

Constant Contact’s tool gives you insightful reports that can’t afford to ignore & the most effective ways to improve. You can see who opens your emails, and who clicks on which links.

Track and optimize your email campaigns according to our insightful reports and analysis. Try the Constant Contact email marketing tool for one month absolutely free, make a professional email template, connect with your customer, and reach your goal.

  • Constant Contact, Inc.
  • Core, and Plus
Visit Constant Contact Official Website

GetResponse Email Market Tools

14. GetResponse:

GetResponse is another useful tool for sending newsletters, create templates, and automate your emails. Find new clients, build more email lists and generate new sale leads.

Professional & free email templates are provided. Make high-converting landing pages with industry-specific templates. Customize the free email templates with your own logo, colors, and images; no technical skills are required.

Converts your website visitors into leads with built-in website forms. Maximize conversions with exit-intent popups it will remind them when they leave your site. Nurture leads with automated emails, the best way to boost your conversion rates.

Visit GetResponse Official Website

Pabbly Email Marketing Platform

15. Pabbly:

Pabbly is a one-stop program for all of the marketing tools you’ll need to run your company or business. Whether you need newsletter templates, form builders, automation workflow, or subscription management software.

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You can get the most out of these tools with the least amount of effort necessary. Pabbly software works with over 300 different applications. With a variety of tools, you can improve email delivery rate, engagement, and conversions.

Pabbly integrates with more than 300 other external services to simplify the management of your emails. Send numerous emails to your customers and keep track of clicks, open rates, and other metrics.

Visit Pabbly Official Website

ConvertKit Free Email Marketing Services

16. ConvertKit:

For online creators, ConvertKit is a one-stop marketing platform. Get the e-mail marketing software you need to build your website or blog. Try Convert Kit and join over 100,000 other online creators.

ConvertKit offers powerful features for advanced creators. Grow your audience by sharing more content. With ConvertKit you can easily design newsletters that generate more clicks and conversions.

Grow your mailing lists by importing your existing contacts and collecting new leads from your website or blog. ConvertKit Creator community to help you create successful email campaigns.

Visit ConvertKit Official Website

Automizy Free Newsletter Software

17. Automizy:

One of the most essential and effective kinds of content marketing is email. It would be easier for you to deliver personalized email campaigns and construct high-converting automation if you have well-managed e-mail marketing software.

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Automizy is designed to improve your email open rates. You can view how many recipients have opened your email, who have clicked on which links, how many have unsubscribed, how many emails have been bounced, etc.

Automizy also employs AI to assist with marketing automation optimization.
The AI system will figure out when the optimal moments are to send emails. Automizy has everything you need in the email marketing program.

Visit Automizy Official Website

AWeber Newsletter Software

18. AWeber:

Another last best software on the list is AWeber. AWeber has been helping millions of small businesses and companies connect with their prospects and clients with a powerfully easy email marketing platform for more than 20 years.

AWeber allows you to communicate with your audience more quickly than you ever imagined. AWeber’s goal is to simplify email marketing so you can focus on other aspects of your business that make it successful.

You can use AWeber for sending professional emails, building landing pages, forms, and more all from one place. This comprehensive marketing platform helps you create successful email campaigns.

Visit AWeber Official Website
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