How Do You Make Money on Instagram in 2023?

That was the time when Instagram was founded just for sharing photos & videos and staying connected with friends and relatives.

Now Instagram has evolved and it’s been used for several other purposes. Marketing is one such application, where people can advertise their enterprise and reach millions in a very short span of time.

Instagram has more than 800 million users across the world. This is enough for us to understand how far we can reach with this platform.

Though most people use it for time to pass, some clever people use it to earn money also. Since most people have an Instagram account, it’s a better platform to reach many.

A study says that 80% of Instagram users follow a business, and 30% of them also purchase the product on their first discovery itself. Here are a few professional ways to earn money through Instagram. There are several ways to make money on Instagram, some of which include:

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How Do You Make Money on Instagram

How Do You Make Money on Instagram?

1. Sell Your Products:

Instagram can be used as a platform for marketing our products. Usually, Entrepreneurs need this kind of platform. It is required to have a large number of followers. Hence, being an influencer has its own advantages.

Sometimes it won’t be possible to be one. But nothing to worry about, selling our own product is not necessary to be an influencer. We can gain followers without posting motivational quotes and other unnecessary stuff.

We just need to create posts that are visually rich, very creative, and provide ads. People who will be looking for such products will immediately respond to the ad and also share it with others. We have two categories for this.

  • Digital products
  • Physical products

Digital products include online courses, e-books, photographs, paintings, graphic design templates, and other such facilities.

While Physical includes real goods, raw materials, etc., where we need to manufacture the product and sell it by delivering the goods to customers.

If you have a business or offer a service, you can use Instagram to promote your offerings and generate sales.

Instagram Influencer

2. Become an Influencer:

To earn money through this either we need to be an influencer or tie up with an influencer. In order to be an influencer, we need to do a lot of things. There are a few steps to be followed in order to become a social media influencer,

  • Have more followers
  • Create effective contents
  • Keep posting content regularly

Many people fail to get a great number of followers. If we have more followers then we can reach more people with very little effort.

How to gain more followers?

  • Here are a few methods to increase followers. Create a business account that is just for influencers and this has many features that normal accounts don’t have.
  • Post visually attractive, creative, and high-quality pictures and videos regularly using maximum hashtags and a location.
  • Provide ads using the posts and reach many people of a particular region.
  • Seek help from other popular influencers for promotion.

When we gain a good number of followers many brands will rush to us for promotion, which fetches us a good amount of money.

Insta Sponsored Post

3. Sponsored Posts:

This involves collaborating with brands to promote their products or services. As an influencer, you can earn money by creating engaging content and promoting it to your followers. Brand collaboration, sponsoring posts for other brands, and many other ways will open up to us if we have a great number of followers.

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Sponsored posts are posts on social media platforms, websites, or other online channels that are created or promoted by a brand or advertiser. These posts are created with the intention of promoting a product, service, or message, and are typically identified as sponsored or promoted content.

Sponsored posts are a form of native advertising, which is a type of online advertising that blends in with the content on the platform. Unlike traditional banner ads or pop-ups, sponsored posts are designed to look and feel like the other content on the platform, making them more engaging and less intrusive for the user.

It can take many different forms, including text, images, videos, and other multimedia content. They can be created and published by the brand itself, or by influencers or other third-party publishers who have a large following on the platform.

Affiliate Marketing

4. Become an Affiliate:

Being affiliated with a particular organization is one of the great and easy ways of earning money through Instagram. As the name says, we need to promote an organization.

We earn if we sell the product of an organization, by providing a link through our post. It’s a simple commission business. Here we are supposed to refer to the product or organization.

We have our referral code which we have to publicize and make sure more and more people are joining using our code so that we get more benefits. To make this a more strong income source, we need to have more followers.

This is how we can earn money through the Instagram social media platform. We just need to be intelligent enough to identify the advantages of anything.

Back then, when they start Instagram no one ever knew that one day this could become such a huge platform for marketing.

Although there are many other ways of earning through Instagram these are the top, easy, and most effective ways.

You can promote a company’s products or services and earn a commission for each sale that is made through your unique affiliate link.

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Instagram Live

5. Instagram Live:

Instagram Live is a feature on the popular social media platform Instagram that allows users to broadcast a live video stream to their followers in real time. When a user starts a live stream, their followers will receive a notification and can join the stream by tapping the user’s profile picture in the Stories section of the app.

You can use Instagram Live to connect with your audience in real time, promote products or services, and even sell products during your live session. During the live stream, viewers can interact with the user by leaving comments and reactions, which the user can see and respond to in real time.

Instagram Live is a popular tool for individuals and businesses to connect with their followers and promote their brand, share behind-the-scenes content, answer questions, or showcase new products or services.

Instagram Paid Collaboration

6. Paid Collaboration:

You can collaborate with other influencers or brands and earn money for your time and effort. Paid collaborations refer to a partnership between two parties, where one party pays the other for promoting their product, service, or brand.

These collaborations can take many forms, such as sponsored blog posts, social media posts, videos, or other types of content. They are also a way for influencers or content creators to monetize their platforms. Many YouTubers make good money through paid collaboration.

The payment for a paid collaboration can vary depending on the agreement made between the parties involved. The payment may be a fixed fee or commission based on sales generated from the collaboration. Paid collaborations are commonly used by businesses and individuals to reach a larger audience and promote their products or services.

To succeed on Instagram, you need to consistently create high-quality content that resonates with your target audience. You should also engage with your followers by responding to comments and messages, and using relevant hashtags to increase your reach.


Ques: How many followers do you need to make money on Instagram?

Ans: According to Quora you need at least 10k followers to make money through brand sponsorships or sponsored posts.

Ques: How to make money on Instagram without followers?

Ans: It is near to impossible to make money without any followers. But, all you can do is share the services or products you offer on your Instagram page using the right Hashtags.

Ques: How much does Instagram pay for 1k followers?

Ans: The money that an influencer can earn with 1k followers depends on the niche, engagement ratio, and mainly the type of content they create. IG Influencers often charge around $25 to $50 for 1,000 followers.

Ques: Does Instagram pay you for followers?

Ans: Some influencers are also paid directly by Instagram through incentive programs like “Bonuses for Reels.”

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