The 12 Best AI-Powered Content Marketing Software

Explore the future of content marketing with our guide to the 12 Best AI-powered content marketing software. Discover how these innovative tools can enhance your content strategy and boost engagement in 2023.

If you are a business owner then this article is just the one you must be reading. As a business owner, I’m sure you must have been searching for creative and authentic ways to target a larger yet diverse audience.

Indeed, there are numerous ways of increasing your audience; from ads to sponsored posts on social media, you can reach out to millions of people with a few simple clicks at an affordable price. But one authentic way you can build a massive set of loyal customers efficiently is by creating relevant content related to your services.

Irrespective of the type of products and services you or your company offers, almost every business can choose to create content to gain a higher reach. Creating content in any format will aid in educating people about your products and services. Moreover, you can use content marketing software to create and promote relevant content.

Promoting your business by creating content is a better option than relying on ads and sales pitches. By educating people on the products and services you offer, you will also build your brand’s credibility, and increase leads and conversions.

Now, planning your content can be a little more difficult than usual. It requires a decent amount of experience and well-thought-out planning. Therefore, almost all businesses prefer using Content Marketing Software to make the process of content creation and promotion easier.

Consumers use ad blockers to block all kinds of ads these days. Therefore, to connect with your audience you will have to engage your customers in relevant information related to your products and services.

Businesses are committed to using content creation and content marketing methods to build an authentic and loyal base of audiences. If you are looking for the best content marketing software available in the market, then keep reading. Here is a list of some of the best content marketing software you must try at least once.

List of 12 Best AI Content Marketing Software:

1. HubSpot Marketing:

HubSpot Marketing is considered to be the best content marketing software. It is one of the most highly-rated content marketing software with millions of active users. HubSpot is a software platform that helps you create, publish, and promote your content as well as measure and analyze people’s responses to it.

It has an easy-to-use and simple interface that consolidates multiple marketing processes. The software is one of the few that offers a highly personalized platform that allows you to increase your traffic and conversions.

The software comes with a wide range of features such as email marketing software, blogging tools, landing page creation, website SEO, lead management, and analytics. You can design content as per your choice and attract customers with ease.

Pros:

• User-friendly interface.
• Comprehensive suite of marketing tools.
• Excellent analytics and reporting.
• Integration with CRM.

Cons:

• Can be expensive for small businesses.
• Learning curve for advanced features.

2. StoryChief:

Story Chief is a fun content marketing platform that allows its users to create as well as publish interesting articles about your products and services. You can create and share your content on various platforms simultaneously.

You can interact with your team members, review one’s work, and get alerts when there is new content available to review. It is simple and has an easy-to-use interface. You can also analyze your reach via Search Engine Optimization, and promote content via various campaigns.

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StoryChief simplifies your marketing and improves our content publishing flow. Moreover, you can also plan the type of content you will create in the future and get useful analytics from your content. With this software, you can create engaging, and search engine-optimized content with ease.

Pros:

• Streamlines content collaboration.
• Multichannel publishing.
• Content optimization tools.
• Affordable pricing.

Cons:

Limited integrations.
Some features may be basic for larger enterprises.

3. Semrush:

Your one-stop solution to all content-creating problems, Semrush is complete content marketing software with a wide range of features. From creating content to optimization of the same, you can do it all from a single platform.

You can create a perfect plan to create content based on SEO. Your content will be analyzed, and you will get SEO optimization tips based on searches. You can update your content as per the analysis.

You can automate your content audits as per your choice. You can go for a free trial before going for a premium one to test its features. The software also comes with numerous social media tools and authentic competitive analysis.

Pros:

• Robust SEO and content research.
• Competitor analysis.
• Keyword tracking.
• Content recommendations.

Cons:

• Learning curve for beginners.
• Pricing can be high for smaller businesses.

4. Adobe Marketo Engage:

Adobe Marketo Engage is another cloud-based content marketing platform that will help you optimize, plan, and manage your content with a few simple steps. It offers features like robust optimization, interest design, cross-channel audience analysis, predictive modeling, and massive scale processing.

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The simple interface will help you promote and distribute content to various channels and target a wider audience. It also offers API capabilities and is the best option to go for if you are looking for a simple yet complete cloud-based content marketing solution.

Marketo Engage allows for quick and easy optimization, and your content still performs well in cross-channels.  It allows for creative content marketing that gets attention while keeping content creators focused on business goals. It gives you the tools you need to discover the topics that matter to your intended audience.

Pros:

• Powerful marketing automation.
• Advanced lead management.
• Integration with Adobe Creative Cloud.

Cons:

• Expensive.
• Complex setup and learning curve.

5. Contently:

Contently is a fascinating content marketing software that is a solution to all your content management issues. From planning your content to creating it and publishing it on various platforms, you can do it all on Contently.

It has numerous tools that include content strategy management, automated branding options, SEO tools, and analytics features. You can distribute content to multiple channels with a single click. You can work with Contently easily and your team can customize the platform as per their choice.

Contently is one of the most powerful content marketing software that takes into account that great search rankings are a lucrative result that comes from great, audience-optimized content and social media exposure.

Pros:

• High-quality content creation.
• Talent network of writers.
• Workflow management.
• Analytics for content performance.

Cons:

• Pricing may not be suitable for smaller budgets.
• Limited to content-focused features.

6. Optimizely:

Optimizely is another interesting software on the list you must not miss out on. It is a highly customizable platform that can work with any team allowing them to use the software as per their choice in a flexible way.

Used by thousands of businesses, Optimizely is a digital content marketing tool that aids companies in planning, creating, and disturbing content to multiple channels. You can optimize your content, analyze its performance, and improve the reach of your website or blog to have a massive set of audience.

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You can also promote your content by multiple-content management campaign tools and by using customer behavior tracking. Irrespective of the kind of products or services you offer, you can use this platform with ease. Moreover, it is also equipped with API capabilities to make your tasks easier.

Pros:

• A/B testing and optimization.
• Personalization features.
• Robust analytics.

Cons:

• Primarily focused on optimization, not content creation.
• Higher pricing.

7. Taboola:

Another top-rated content marketing platform that is used by a wide range of businesses and publishers. It can increase website traffic, boost lead conversions, and grow revenue by using creative content. It is an easy-to-use platform offering an unlimited range of features.

You can build your brand’s credibility and visibility, and let it reach out to an audience from across the world. You can also interact and engage with your customers to educate them about your product or services in an efficient way.

You can use a wide range of tools at an affordable price, and its content creation tools are interesting to use.  Taboola helps crosslink your content strategy to expand your reach, increase usability, and grow your business.

Pros:

• Content discovery and distribution.
• Access to large publisher network.
• Native advertising options.

Cons:

• May not be suitable for all types of content.
• Limited control over ad placement.

8. OutBrain:

OutBrain is a discovery content marketing platform that will help businesses promote their services and products. You can personalize the content promotion to the targeted audiences easily. It has an interesting and easy-to-use interface.

The software will let you share quality content across multiple channels that will engage your customers as well as optimize the content. It is a customizable platform that is flexible and uses customers’ behavioral data to connect with your audience.

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If you and your team make great content and you want it seen by the right audience. Then OutBrain is the perfect choice to go for if you are looking for content marketing software at an affordable price. Moreover, you can also have access to additional information related to your content just a few fingertips away.

Pros:

• Content amplification.
• Audience targeting.
• Native advertising opportunities.

Cons:

• Limited reporting.
• Quality of publisher network can vary.

9. Rock Content:

Rock Content is a simple cloud content marketing platform that allows businesses to handle their content and promote it as well. You can plan your content ahead, and create and distribute it on various platforms.

You will also have access to competitive analysis, distribution technologies, and content planning tools. You can create content in various formats that will reach out to a wider audience and then you publish the same on your multiple channels.

Your content management strategy can also be planned with ease. It also offers exports and filtering capabilities. You can also optimize your content marketing strategies, and by using SEO tools you can reach out to a larger audience via multiple channels.

Pros:

• Content creation and management.
• Collaboration features.
• Content performance analytics.

Cons:

• Pricing can be high for smaller businesses.
• May not offer as many integrations.

10. CoSchedule:

A multi-channel content marketing platform, CoSchedule is not worth missing out on. From email marketing to social promotion, and publishing a blog post, you can have it all with this platform. Share your content on multiple channels and target a larger audience with a few taps.

CoSchedule is more of a project management platform that comes with a wide range of social media, content management, and editorial tools. You can create any task, interact with team members, and repost content as per your choice.

This software will help you manage, plan, edit, and create relevant content. It will make sure your content reaches out to a perfect target audience across multiple channels. Improve your website or blog content with CoSchedule and mark your place with success.

Pros:

• Content calendar and social media integration.
• Marketing automation.
• Analytics and reporting.

Cons:

• Pricing tiers can be limiting.
• Learning curve for advanced features.

11. Ceros:

Ceros is an end-to-end content marketing software that offers a wide range of content management and social media management tools. Ceros is one of the leading and best content marketing platforms that is bound to help businesses create interesting and effective content.

Ceros allows businesses to create fun and immersive content without a code. It has an easy-to-use interface and a wide range of design or layout features. You can also interact with your customers and use different tools to create content as you wish.

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Ceros is a specialized content marketing platform for marketers and designers. It mainly focuses on content creation. It is one of the highly-rated content media management platforms. If you are looking for a platform that will integrate your content on eCommerce, then Ceros is the perfect choice to go for.

Pros:

• Interactive content creation.
• Engaging user experiences.
• Analytics for interactive content.

Cons:

• Specialized for interactive content, not traditional content.
• Learning curve for complex projects.

12. Acrolinx:

Acrolinx is a content marketing platform that uses AI to create, plan, and design content. You will get real-time feedback with Acrolinx along with perfect analysis and editing tools. Try Acrolinx the AI-powered CMP platform and let us know about your experience.

One of the most popular digital content marketing platforms that are used by some of the renowned companies, Acrolinx offers interesting features. You can have a mention feed that will let you know what people think about your brand and also help in the graphical representation of your reach.

You can organize your content, publish or distribute it on numerous platforms and the platform allows you to plan your content ahead. You can analyze your content, and improve it simultaneously. The software will adapt to your workflow and will help you boost your marketing campaigns.

Pros:

• Content optimization and guidance.
• Multilingual support.
• Integrations with CMS.

Cons:

• Focused on content quality, not content creation.
• Pricing may be higher for smaller businesses.

End Note:

Please note that the pros and cons can vary based on individual needs and preferences, so it’s essential to evaluate these software options carefully to find the best fit for your specific content marketing goals.