Top 10 Digital Marketing Tools for Digital Marketers (2022)
Digital marketing is a very dynamic industry and tools are constantly changing. Many tools available to marketers can help them in their campaigns. These tools can help with research, planning, management, measurement, and optimization of digital marketing activities.
Digital marketing is a big part of any business these days. This is because it helps to create awareness for the product or service, and also provides the company with an opportunity to interact with its customers. There are many digital marketing tools available that can help any business to grow and reach its goals.
The right tools can help a marketer to generate better results and make their lives easier. We have compiled a list of the top digital marketing tools that are being used by marketers today. This list includes both free and paid tools, so you can find something that suits your budget.
| Also Check: 14 Best AI Content Marketing Platforms & Tools |
List of Top Digital Marketing Tools:
1. Google Analytics:
Google Analytics is one of the most important tools to get customer insights from your data that you can use to improve your marketing.
It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across the app and web at scale.
| Founder Name: | Paul Muret, Jack Ancone, Brett Crosby, and Scott Crosby |
| Company CEO: | Kevin Hartman |
| Started: | 14/11/2005 |
| Place: | Mountain View, California, United States |
| Pricing: |
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| Used for: | Collecting data, websites, or apps to create reports, provide insights into your company |
| Features: | • Track Online report. • Offline to Online report. • Data reports and customization and insights reports of the company. • Improve marketing analytics online. • Improve SEO and content writing. • Target your Audience. |
| Website: | analytics.google.com |
2. Google Ads:
Google Ads is a popular advertising platform that helps businesses to reach potential customers through the internet. They are also known as pay-per-click (PPC) ads. Google Ads can help you find new customers and grow your business.
| Also Check: How to Change the Voice of Your Google Assistant? |
It can help you create ads that people will notice and click on, reduce the costs of acquiring a customer, and show ads to the right people, in the right places, at the right time.
| Founder Name: | Jon Marc Anthony |
| Company CEO: | Zeke Domowski |
| Started: | 23/10/2000 |
| Place: | Mountain View, California |
| Pricing: | Free |
| Used for: | Business Promotion |
| Features: | • Promoting business. • Helping sell products and services. • Raising awareness. • Increasing traffic to our website. |
| Website: | ads.google.com |
3. All-in-One SEO:
All-in-One SEO is a tool that helps you to optimize your website for Google’s search engine. It helps you with on-page optimization, keyword research, backlink analysis, and more. All-in-One SEO is the best WordPress SEO plugin.
| Founder Name: | Michael Torbert |
| Company CEO: | Benjamin Rojas |
| Started: | 2007 |
| Place: | West Palm Beach, Florida, USA |
| Pricing: | • Basic: $49.60/1 year • Plus: $99.60/ 1 year • Pro: $199.60/1 year • Elite: $299.60/1 year |
| Used for: | WordPress Plugin for SEO |
| Features: |
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| Website: | aioseo.com |
4. Hubspot:
Hubspot is a marketing platform that includes inbound marketing, sales, and customer service software. The hub of all your interactions with potential leads and customers.
| Also Check: How to Create a YouTube Video Ad with Google Ads Tool? |
You can use Hubspot to monitor the progress of each lead or contact you’re working on to ensure that they see the right content at the right time.
| Founder Name: | Dharmesh Shah, and Brian Halligan |
| Company CEO: | Yamini Rangan |
| Started: | June 2006 |
| Place: | Cambridge, Massachusetts, US |
| Pricing: | • Starter: $50/month • Professional: $400–$890 • Enterprise: $1200– $3200 |
| Used for: | Customer Relationship Management (CRM) |
| Features: | • CRM database automated. • Landing pages/web pages/blogs. • Workflows automated. • E-mail analytics. • A/B testing. • Social media integration. • Paid adds tracking. |
| Website: | hubspot.com |
5. Canva:
Canva is a free, and easy-to-use graphic design tool that allows users to create professional designs for social media posts, blog graphics, and more. The best thing about Canva is that it can be used by anyone to make high-quality designs.
| Founder Name: | Melanie Perkins, Cliff Obrecht, and Cameron Adams |
| Company CEO: | Melanie Perkins |
| Started: | 28/6/2012 |
| Place: | Sydney, Australia |
| Pricing: | • Canva: Free • Canva Pro: Rs. 3999/- • Canva Team: Rs. 6590/- |
| Used for: | Free Online Graphic Designing Tool |
| Features: | • Image editing. • Video editing. • Creating logos. • Branding images. • Social media images. |
| Website: | canva.com |
6. MailChimp:
Whether you’re just starting out or already scaling up, MailChimp’s all-in-one marketing platform will help you bring your ideas to life.
| Also Check: 17 Best Email Marketing Software |
Manage your emails, website or online store, ads, social media, and much more, all in one place, so you have more time to focus on what you love.
| Founder Name: | Ben Chestnut, Dan Kurzius, and Mark Armstrong |
| Company CEO: | Ben Chestnut |
| Started: | 2001 |
| Place: | Atlanta, Georgia, USA |
| Pricing: | • Basic: Free • Essential: $9.23 • Standard: $13.78 • Premium: $275.62 |
| Used for: | Email Marketing Tool |
| Features: | • Complete campaign transparency. • Email tracking. • Click-through rates. • Custom reports. • Ability to manage subscribers /un-subscribers. |
| Website: | mailchimp.com |
7. Semrush:
Semrush is a leading online digital marketing tool that has been used by 10 million professionals worldwide. It has 50+ tools that can cover all your digital marketing needs from growing traffic and outperforming your competitors in search to creating efficient content and tracking the results of your work.
| Founder Name: | Oleg Shchegolev |
| Company CEO: | Oleg Shchegolev |
| Started: | 2012 |
| Place: | Boston, Massachusetts, US |
| Pricing: | • Pro: $119.9/month • Guru: $229.9/ month • Business: $449.9/month |
| Used for: | SEO & Digital Marketing |
| Features: | • Keyword research. • On-page SEO. • Content marketing. • Local SEO. • Rank tracking. • Social media management. |
| Website: | semrush.com |
8. Trello:
Bring perspective to your team with Trell. Trello knows who’s doing what and what needs to be done at a glance and has all the information you need in one collaborative place. Which means fewer emails, fewer meetings, and more productivity.
| Founder Name: | Michael Pryor |
| Company CEO: | Michael Pryor |
| Started: | 13/11/2011 |
| Place: | New York City, USA |
| Pricing: | • Free: For individuals • Standard: $5/month • Premium: $10/month • Enterprise: $17.50/month |
| Used for: | Team and Project Management Tool |
| Features: | Empowers team to manage any type of project, workflow, and task tracking. |
| Website: | trello.com |
9. Buzzsumo:
Buzzsumo is a Content discovery platform that helps us identify and track the most engaging content across the web for a given period of time. We can use buzz sumo tools to help us create better content through research amplification and monitoring.
| Founder Name: | Henley Wing, and James Blackwell |
| Company CEO: | Henley Wing |
| Started: | 2014 |
| Place: | Brighton, United Kingdom |
| Pricing: | • Free: 10 searches/month • Pro: $99/month • Plus: $179/month • Arge: $299/month |
| Used for: | Social Media Tool |
| Features: | Reports and Dashboards/ Social Analytics/Blogger Search Engine Results |
| Website: | buzzsumo.com |
10. Buffer:
Buffer is the best social media management platform to manage all your social media accounts in one place. You can easily schedule a post for FB, Insta, TikTok, and more.
| Also Check: 9 Best Tools to Create Social Media Video |
The best part is that you can view comprehensive social media metrics for many social media sites and view analytics on how your post performs.
| Founder Name: | Joel Gascoigne and Leo Widrich |
| Company CEO: | Joel Gascoigne |
| Started: | 2010 |
| Place: | San Francisco, US |
| Pricing: | • Free: For individual • Essentials: $5/month • Teams: $10/month • Agency: $100/month |
| Used for: | Social Media Management Tool |
| Features: | Schedules posts, hashtag suggestions, and insights & reporting. |
| Website: | buffer.com |
