Top 10 Digital Marketing Tools for Digital Marketers (2022)

Digital marketing is a very dynamic industry and tools are constantly changing. Many tools available to marketers can help them in their campaigns. These tools can help with research, planning, management, measurement, and optimization of digital marketing activities.

Digital marketing is a big part of any business these days. This is because it helps to create awareness for the product or service, and also provides the company with an opportunity to interact with its customers. There are many digital marketing tools available that can help any business to grow and reach its goals.

The right tools can help a marketer to generate better results and make their lives easier. We have compiled a list of the top digital marketing tools that are being used by marketers today. This list includes both free and paid tools, so you can find something that suits your budget.

Also Check: 14 Best AI Content Marketing Platforms & Tools

List of Top Digital Marketing Tools:

1. Google Analytics:

Google Analytics is one of the most important tools to get customer insights from your data that you can use to improve your marketing.

It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across the app and web at scale.

Digital Analytics Tool

Founder Name:Paul Muret, Jack Ancone, Brett Crosby, and Scott Crosby
Company CEO:Kevin Hartman
Place:Mountain View, California, United States
  • The standard version of Google Analytics (GA) is free.
  • Premium version Google Analytics 360 (GA360) is $12,500/- per month and $150,000 per year.
Used for:Collecting data, websites, or apps to create reports, provide insights into your company
Features:• Track Online report.
• Offline to Online report.
• Data reports and customization and insights reports of the company.
• Improve marketing analytics online.
• Improve SEO and content writing.
• Target your Audience.

2. Google Ads:

Google Ads is a popular advertising platform that helps businesses to reach potential customers through the internet. They are also known as pay-per-click (PPC) ads. Google Ads can help you find new customers and grow your business.

Also Check: How to Change the Voice of Your Google Assistant?

It can help you create ads that people will notice and click on, reduce the costs of acquiring a customer, and show ads to the right people, in the right places, at the right time.

Digital Marketing Tools

Founder Name:Jon Marc Anthony
Company CEO:Zeke Domowski
Place:Mountain View, California
Used for:Business Promotion
Features:• Promoting business.
• Helping sell products and services.
• Raising awareness.
• Increasing traffic to our website.

3. All-in-One SEO:

SEO Digital Marketing Tools

All-in-One SEO is a tool that helps you to optimize your website for Google’s search engine. It helps you with on-page optimization, keyword research, backlink analysis, and more. All-in-One SEO is the best WordPress SEO plugin.

Founder Name:Michael Torbert
Company CEO:Benjamin Rojas
Place:West Palm Beach, Florida, USA
Pricing:• Basic: $49.60/1 year
• Plus: $99.60/ 1 year
• Pro: $199.60/1 year
• Elite: $299.60/1 year
Used for:WordPress Plugin for SEO
  • Improve SEO on-page.
  • Improve search rankings.
  • Improve local SEO ranking.

4. Hubspot:

HubSpot Digital Marketing Tools

Hubspot is a marketing platform that includes inbound marketing, sales, and customer service software. The hub of all your interactions with potential leads and customers.

Also Check: How to Create a YouTube Video Ad with Google Ads Tool?

You can use Hubspot to monitor the progress of each lead or contact you’re working on to ensure that they see the right content at the right time.

Founder Name:Dharmesh Shah, and Brian Halligan
Company CEO:Yamini Rangan
Started:June 2006
Place:Cambridge, Massachusetts, US
Pricing:• Starter: $50/month
• Professional: $400–$890
• Enterprise: $1200– $3200
Used for:Customer Relationship Management (CRM)
Features:• CRM database automated.
• Landing pages/web pages/blogs.
• Workflows automated.
• E-mail analytics.
• A/B testing.
• Social media integration.
• Paid adds tracking.

5. Canva:

Canva Free Graphic Tool

Canva is a free, and easy-to-use graphic design tool that allows users to create professional designs for social media posts, blog graphics, and more. The best thing about Canva is that it can be used by anyone to make high-quality designs.

Founder Name:Melanie Perkins, Cliff Obrecht, and Cameron Adams
Company CEO:Melanie Perkins
Place:Sydney, Australia
Pricing:• Canva: Free
• Canva Pro: Rs. 3999/-
• Canva Team: Rs. 6590/-
Used for:Free Online Graphic Designing Tool
Features:• Image editing.
• Video editing.
• Creating logos.
• Branding images.
• Social media images.

6. MailChimp:

Mailchimp Email Marketing Tool

Whether you’re just starting out or already scaling up, MailChimp’s all-in-one marketing platform will help you bring your ideas to life.

Also Check: 17 Best Email Marketing Software

Manage your emails, website or online store, ads, social media, and much more, all in one place, so you have more time to focus on what you love.

Founder Name:Ben Chestnut, Dan Kurzius, and Mark Armstrong
Company CEO:Ben Chestnut
Place:Atlanta, Georgia, USA
Pricing:• Basic: Free
• Essential: $9.23
• Standard: $13.78
• Premium: $275.62
Used for:Email Marketing Tool
Features:• Complete campaign transparency.
• Email tracking.
• Click-through rates.
• Custom reports.
• Ability to manage subscribers /un-subscribers.

7. Semrush:

SEMrush Digital Marketing Tools

Semrush is a leading online digital marketing tool that has been used by 10 million professionals worldwide. It has 50+ tools that can cover all your digital marketing needs from growing traffic and outperforming your competitors in search to creating efficient content and tracking the results of your work.

Founder Name:Oleg Shchegolev
Company CEO:Oleg Shchegolev
Place:Boston, Massachusetts, US
Pricing:• Pro: $119.9/month
• Guru: $229.9/ month
• Business: $449.9/month
Used for:SEO & Digital Marketing
Features:• Keyword research.
• On-page SEO.
• Content marketing.
• Local SEO.
• Rank tracking.
• Social media management.

8. Trello:

Trello Team Management Tool

Bring perspective to your team with Trell. Trello knows who’s doing what and what needs to be done at a glance and has all the information you need in one collaborative place. Which means fewer emails, fewer meetings, and more productivity.

Founder Name:Michael Pryor
Company CEO:Michael Pryor
Place:New York City, USA
Pricing:• Free: For individuals
• Standard: $5/month
• Premium: $10/month
• Enterprise: $17.50/month
Used for:Team and Project Management Tool
Features:Empowers team to manage any type of project, workflow, and task tracking.

9. Buzzsumo:

Buzzsumo Content Marketing Tool

Buzzsumo is a Content discovery platform that helps us identify and track the most engaging content across the web for a given period of time. We can use buzz sumo tools to help us create better content through research amplification and monitoring.

Founder Name:Henley Wing, and James Blackwell
Company CEO:Henley Wing
Place:Brighton, United Kingdom
Pricing:• Free: 10 searches/month
• Pro: $99/month
• Plus: $179/month
• Arge: $299/month
Used for:Social Media Tool
Features:Reports and Dashboards/ Social Analytics/Blogger Search Engine Results

10. Buffer:

Social Media Management Tool

Buffer is the best social media management platform to manage all your social media accounts in one place. You can easily schedule a post for FB, Insta, TikTok, and more.

Also Check: 9 Best Tools to Create Social Media Video

The best part is that you can view comprehensive social media metrics for many social media sites and view analytics on how your post performs.

Founder Name:Joel Gascoigne and Leo Widrich
Company CEO:Joel Gascoigne
Place:San Francisco, US
Pricing:• Free: For individual
• Essentials: $5/month
• Teams: $10/month
• Agency: $100/month
Used for:Social Media Management Tool
Features:Schedules posts, hashtag suggestions, and insights & reporting.
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