Top 13 Digital Marketing Tools Every Marketer Should Use in 2023

The definitive list of the top 13 Digital Marketing Tools that every digital marketer should use in 2023 to promote products, services, or brands.

Digital marketing is a very dynamic industry and tools are constantly changing. Many tools available to marketers can help them in their campaigns. These tools can help with research, planning, management, measurement, and optimization of digital marketing activities.

Digital marketing is a big part of any business these days. This is because it helps to create awareness for the product or service, and also provides the company with an opportunity to interact with its customers. There are many digital marketing tools available that can help any business to grow and reach its goals.

The right digital marketing tools can help a marketer to generate better results and make their lives easier. We have compiled a list of the top digital marketing tools that are being used by marketers today. This list includes both free and paid tools, so you can find something that suits your budget.

Also Check: 14 Best AI Content Marketing Platforms & Tools

List of Top Digital Marketing Tools of 2023:

Google Online Promotion Tool

1. Google Ads:

Google Ads is a popular advertising platform that helps businesses to reach potential customers through the Internet. They are also known as pay-per-click (PPC) ads. Google Ads can help you find new customers and grow your business.

Also Check: How to Change the Voice of Your Google Assistant?

It can help you create ads that people will notice and click on, reduce the costs of acquiring a customer, and show ads to the right people, in the right places, at the right time. With advanced targeting options, advertisers can tailor their campaigns based on factors like location, demographics, interests, and more.

By:Google Inc.
Headquarter:California, US
Used for:Business Promotion
Features:• Promoting business.
• Helping sell products and services.
• Raising awareness.
• Increasing traffic to our website.
Social Media:Facebook & Twitter

2. Meta Ads Manager:

Meta Ads Manager is another popular and must-used digital platform that empowers businesses and advertisers to create and manage advertising campaigns on Facebook, Instagram, Messenger, and the audience network.

It provides detailed insights to help advertisers clarify their strategies, improve their ad performance, and achieve their marketing goals effectively. It’s an all-in-one tool for creating ads, managing, and monitoring the effectiveness of your campaigns.

Headquarter:California, US
Used for:Business Promotion Tool
Features:• Create and manage multiple ads at once.
• See how your ads perform.
• Audience targeting.
• Diverse ad formats.
• Budget control.
• Keep track of your spending.
• Follow what’s happening with your campaigns, every day.
Social Media:Facebook & Twitter
Google Analytics

3. Google Analytics:

Google Analytics is one of the most important tools to get customer insights from your data that you can use to improve your marketing. It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across the app and web at scale.

By providing valuable insights into visitor demographics, user behavior, traffic sources, and more, Google Analytics helps businesses make informed decisions to optimize their online presence and enhance user experience.

By:Google Inc.
Headquarter:California, US
License:Free & Paid
Used for:Collecting data, websites, or apps to create reports, provide insights into your company
Features:• Track Online report.
• Offline to Online report.
• Data reports and customization and insights reports of the company.
• Improve marketing analytics online.
• Improve SEO and content writing.
• Target your Audience.
Social Media:Facebook & Twitter
RankMath SEO Tool

4. RankMath:

RankMath is a tool that helps you to optimize your website for Google’s search engine. It helps you with on-page optimization, keyword research, backlink analysis, and more. RankMath is the best WordPress SEO plugin and also the 1st to use AI (Artificial Intelligence).

Rank Math strives to make the SEO process easier and more effective for WordPress users by providing a user-friendly interface and a collection of tools designed to optimize content, track performance, and ultimately elevate a website’s rankings in search engines.

By:Rank Math
Headquarter:New Delhi, India
License:Free & Paid
Used for:WordPress Plugin for SEO
Features:• Improve SEO on-page.
• Improve search rankings.
• Improve local SEO ranking.
Social Media:Facebook & Twitter
Hubspot Marketing & Sales Tools

5. Hubspot:

Hubspot is a marketing platform that includes inbound marketing, sales, and customer service software. The hub of all your interactions with potential leads and customers. You can use Hubspot to monitor the progress of each lead or contact you’re working on to ensure that they see the right content at the right time.

Also Check: How to Create a YouTube Video Ad with Google Ads Tool?

One key feature of HubSpot is its Customer Relationship Management (CRM) system, which centralizes customer data, interactions, and communication, enabling businesses to manage and nurture customer relationships effectively.

By:HubSpot, Inc.
Headquarter:Massachusetts, US
License:Free & Paid
Used for:Marketing, and Sales Tool
Features:• CRM database automated.
• Landing pages/web pages/blogs.
• Workflows automated.
• E-mail analytics.
• A/B testing.
• Social media integration.
• Paid adds tracking.
Social Media:Facebook & Twitter
Canva Online Graphic Designing Tool

6. Canva:

Canva is a free, and easy-to-use graphic design tool that allows users to create professional designs for social media posts, blog graphics, and more. The best thing about Canva is that it can be used by anyone to make high-quality designs.

It helps you professionally prepare a diverse range of images with a professional touch, including infographics, posters, presentations, invitations, postcards, ads, and social media posts. And it is incredibly user-friendly and extremely easy to use.

Headquarter:Sydney, Australia
License:Free & Paid
Used for:Online Graphic Designing Tool
Features:• Image editing.
• Video editing.
• Creating logos.
• Branding images.
• Social media images.
Social Media:Facebook & Twitter
MailChimp Email Marketing Tool

7. MailChimp:

Whether you’re just starting out or already scaling up, MailChimp’s all-in-one marketing platform will help you bring your ideas to life. Manage your emails, website or online store, ads, social media, and much more, all in one place, so you have more time to focus on what you love.

Also Check: 17 Best Email Marketing Software

Established in 2001, Mailchimp has been helpful in empowering small businesses similar to yours, equipping them with the necessary tools and resources for launching, marketing, and achieving growth. It empowers you to turn your concepts into reality.

Headquarter:Georgia, US
License:Free & Paid
Used for:Email Marketing Tool
Features:• Complete campaign transparency.
• Email tracking.
• Click-through rates.
• Custom reports.
• Ability to manage subscribers /un-subscribers.
Social Media:Facebook & Twitter
Semrush Digital Marketing Tool

8. Semrush:

Semrush is a leading online digital marketing tool that has been used by 10 million professionals worldwide. It has 50+ tools that can cover all your digital marketing needs from growing traffic and outperforming your competitors in search to creating efficient content and tracking the results of your work.

There is no doubt that Semrush is one of the most widely used SEO tools used by digital marketers. In recent years, it has gained huge popularity for aiding brands in executing remarkable digital marketing campaigns and optimizing their sites for Google and other search engines.

Headquarter:Massachusetts, US
Used for:SEO & Digital Marketing Tool
Features:• Keyword research.
• On-page SEO.
• Content marketing.
• Local SEO.
• Rank tracking.
• Social media management.
Social Media:Facebook & Twitter
Trello Project Management Tool

9. Trello:

Bring perspective to your team with Trell. Trello knows who’s doing what and what needs to be done at a glance and has all the information you need in one collaborative place. Which means fewer emails, fewer meetings, and more productivity.

Trello helps teams move work forward. It facilitates collaboration, and project management, and reaches new productivity peaks. Regardless of whether you’re operating in a corporate skyscraper or from a home office, Trello accommodates your team’s distinct workflow, enabling you to achieve a comprehensive array of tasks.

By:Atlassian Inc.
Headquarter:New York, US
License:Free & Paid
Used for:Team and Project Management Tool
Features:• Stay on top of tasks.
• Hit deadlines every time and see an overview of your projects.
• Improve at-a-glance visibility by using custom fields.
• Integrates your favorite apps.
• Eliminate recurring work.
• Customizable workflows.
• Trello is designed for teamwork and collaboration.
Social Media:Facebook & Twitter
Buzzsumo Content Marketing Tool

10. Buzzsumo:

Buzzsumo is a Content discovery platform that helps us identify and track the most engaging content across the web for a given period of time. We can use buzz sumo tools to help us create better content through research amplification and monitoring.

Buzzsumo allows users to discover the most popular and trending content on various topics, helping marketers identify relevant and engaging content ideas to create or share.

By:BuzzSumo Ltd.
Headquarter:Brighton, UK
Used for:Content Marketing Tool
Features:• Content discovery.
• Social media insights.
• Influencer identification.
• Competitor analysis.
• Backlink analysis.
Social Media:Facebook & Twitter
Buffer Social Media Management Tool

11. Buffer:

Buffer is the best social media management platform to manage all your social media accounts in one place. You can easily schedule a post for FB, Insta, TikTok, and more. The best part is that you can view comprehensive social media metrics for many social media sites and view analytics on how your post performs.

Also Check: 9 Best Tools to Create Social Media Video

It also offers a visual content calendar that displays scheduled posts, making it easy to see upcoming content and adjust posting frequencies. It simplifies scheduling, analyzing, and engaging with content on various social platforms.

By:Buffer Inc.
Headquarter:San Francisco, US
License:Free & Paid
Used for:Social Media Management Tool
Features:• Schedules posts.
• Hashtag suggestions.
• Insights & reporting.
• Multi-platform management.
• Content calendar
Social Media:Facebook & Twitter
Pepper Cloud CRM Tool

12. Pepper Cloud:

Pepper Cloud is a cloud-based CRM software that essentially helps with sales management, opportunity handling, sales automation, marketing automation, workflow streamlining, contact management, and account management. This sales CRM is meticulously designed with a user-friendly approach, making it easy for users to navigate and utilize its features effectively.

By:Buffer Inc.
Used for:Customer Relationship Management (CRM)
Features:• Workflow automation.
• Email automation.
• UTM tracking automation.
• CRM calling capabilities.
• Automated WhatsApp messages.
• Automated marketing campaigns.
• Meetings and appointment scheduling.
• WhatsApp CRM.
• Sales pipeline management.
Social Media:Facebook & LinkedIn
OdinSchool Digital Marketing Bootcamp

13. OdinSchool:

Ready to take your marketing skills to the next level? Join OdinSchool, an online upskilling platform that helps people launch and grow your careers in highly sought-after domains such as data science, web development, and digital marketing.

Digital marketing courses often cover various aspects of online marketing, including social media marketing, SEO, content marketing, digital marketing tools, and analytics, to help individuals develop skills in the rapidly evolving field of digital marketing.

By:GreyCampus Edutech Private Limited.
Headquarter:Hyderabad, India
Features:• Live instructor-led bootcamp.
• Job readiness in 3 months.
• Project-based learning.
• Unlimited job opportunities.
• Online Profile Building.
• Mock interviews.
• Resume Building.
• Behavioral Skills Workshop.
Social Media:Facebook & LinkedIn
5/5 - (3 votes)

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